Leave it to Nissan to find a creative way to advertise its new-model lineup. In Japan, the Nissan marketing team has literally reinvented the flipbook in digital form to both educate and entertain potential buyers.
Reinvent the flipbook?
Sounds like a daunting task, and it likely was given the quality of the final product. Of course, we're guessing you'd like to know more about how it works. Unlike a normal flipbook, where you quickly flip through the pages to make an image move, the website that the Nissan marketing team has created only requires you to scroll down. As you do, images quickly trade places like you'd see in a flipbook. The result is the same fluid-yet-choppy motion you fondly remember.
The big question on everyone's mind who scrolls through the Note Flipbook is whether or not Nissan will opt to bring this creative marketing strategy here to the United States. It could be a great tool to promote a model like the Nissan Versa to drivers in the greater Fredericksburg area and beyond.
Whether or not Nissan decides to has yet to be seen, but you can bet that everyone at Beaver County Nissan will continue to keep a close eye on the company's marketing efforts moving forward. That said, you're invited to stay tuned for more of the latest Nissan news right here on our blog, as everyone at our dealership is committed to keeping you informed. Or, if you prefer to stay updated with minimal effort, simply subscribe via your RSS reader.
[INFO] http://www2.nissan.co.jp/SP/NOTE/SPECIAL/